A new department has been established within the Maldives Marketing and PR Corporation (MMPRC) dedicated for promoting Maldives in social media networks. MMPRC revealed that the newly formed department ‘Digital and Social Media’ would function under its marketing department.
The purpose of creating the new department is to facilitate the delivery of messages to a mass audience, MMPRC said.
According to the MMPRC, the new department would commence campaigns to promote Maldives in as many social networking sites as possible.
The corporation believes that the endeavor would pave way for achieving the ongoing efforts to attain the 1 million tourists mark.
The promotional campaigns would ease the process of providing information to specific groups in the social media, MMPRC said.
The cost of these campaigns would be minimal, MMPRC added.
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